FIRST 2 LESSONS: Sponsorship Essentials - Understanding The Proven Process To Success
Start with the end in mind by understanding the proven pathway to sponsorship success and the key principles to get you there.
OK, first a warning... don't ignore these first 2 lessons because they're free. People have paid hundreds of dollars to attend our workshops to learn what we teach in these lessons. There's 20 years of sponsorship gold here so lap it up and apply it!
The first lesson has been designed to give you a big picture view of the proven process to sponsorship success. This is the process we use everyday and the process we teach our clients. It starts with helping you benchmark your organisation against global best practice, then walks you through the proven process to sponsorship success. As we often say... to work out where to go you need to understand where you are right now.
Then the second lesson details the key principles to sponsorship success. Those categorical do's and don'ts that will help you everyday on your sponsorship journey. These are not theories or lofty air-fairy thought bubbles. Uh uh! They are lessons we've learnt by selling sponsorship for 20 years. They're principles we live or die by everyday. They've been tested and tested and... you get the idea... ignore them at your peril.
Let's get going.
Tim started his career in the Arts as a performer (Musical Theatre, WAAPA, 1994). In 1999 he joined the world of advertising and marketing. He went on to work for some of the biggest brands in the world including Krispy Kreme, McDonald’s, Nike and Mattel. He led Brand Marketing teams overseeing the creation of strategic sponsorships and the marketing leverage of those sponsorships. Numerous campaigns that Tim created have been recognised with global awards. He joined Fit Sponsorship Group as a partner in 2014.