How do you get noticed when you approach prospects? And who are the right prospects to approach?
This course has been a game changer for many people and organisations who have been searching for a better way to filter who they should approach for sponsorship and exactly how they should approach them. If you're sick of chasing endless 'leads' and making cold calls that seem to go nowhere fast, then you're going to love what you'll learn in this course.
Each lesson contains the resource tools that will enable you to set in motion three important components: Firstly, start crafting your A-List of hot prospects today; secondly build or revise your sponsorship hierarchy to optimise partner performance and your resources (time and money!!); and thirdly, learn exactly how you should approach each of your A-List prospects to optimise your response rate.
The methods you'll learn in this course are the methods that give our students and clients, on average, a 70% response rate from first contact with a prospect to meaningful conversations about a partnership.... that's not a typo.... 70%!!
Who has this course been created for?
This course has been designed for any sponsorship practitioner or manager that needs to work out exactly who to approach, how stand out and 'get noticed'.
What should you expect from the course?
This course works brilliantly for people who have a live project and can apply the theory and practical advice to their project as they progress, using the work sheets and resource tools that are provided. It's proven theory packaged in a manner that enables you to apply the learnings immediately.
What will I learn?
Tim started his career in the Arts as a performer (Musical Theatre, WAAPA, 1994). In 1999 he joined the world of advertising and marketing. He went on to work for some of the biggest brands in the world including Krispy Kreme, McDonald’s, Nike and Mattel. He led Brand Marketing teams overseeing the creation of strategic sponsorships and the marketing leverage of those sponsorships. Numerous campaigns that Tim created have been recognised with global awards. He joined Fit Sponsorship Group as a partner in 2014.