High Performance Sponsorship

Learn the mindset, theory and methods used by the sponsorship industry's top performers.

Watch The Trailer

Get a course overview from your instructor, Tim Wood.

Sponsorship can be a tough game. For sellers it can be a long, slow task of trying to hit targets and find the right partners for growth. For sponsorship buyers it can be equally frustrating attempting to find the right 'partner-fit' and then extracting the value when you need it. But what if there was another way.

This incredibly powerful course taps into proven sponsorship insights and case studies and provides a step-by-step roadmap for achieving better results.

Who is this course for?

Sponsorship practitioners of all backgrounds and experience levels have benefited from the High Performance Sponsorship course with many achieving significant results during and immediately following the course. Successful graduates come from a wide range of industries including:

    • Arts & Cultural Institutions
    • Sports & Entertainment companies
    • Community Organisations
    • Government Bodies
    • Businesses and Event organisations
    • Festivals
    • Film and Television companies
    • Music Organisations

Course Format

Covering the content and theories used by the industry's leading sponsorship practitioners, but in just 18 lessons, the High Performance Sponsorship course will give you the tools you need to achieve better results.

You'll have access to:

  • 18 on-demand lessons covering the core components of sponsorship
  • Case studies and analysis of 15 different sponsorship projects
  • A library of over 20 downloadable resource tools and templates
  • Flexible learning - when and where it suits you
  • Graduate certificate on successful completion of the course

Get a sneak peek

The first 2 lessons are available for you right now. Put your earbuds in, click the 'preview' button below and let's get started (yes, they're free). Let us help you improve your results.

Course Curriculum

  THE ESSENTIALS - Understanding the big picture & key concepts of sponsorship
Available in days
days after you enroll


Our certified High Performance graduates feel at least 8 times more likely to succeed

Fit Sponsorship Academy Graduate Survey 2019

"Fit’s process to help us find and sign partners is brilliant. The course gives us the roadmap for every step of the sponsorship acquisition process. It gives us incredible confidence we are on the right path."

- Jo Lawson, National Partnerships Manager, Melbourne International Film Festival

"I’ve been using Fit Sponsorship's courses and training now for 6 months. To start with I was cautious, thinking to myself… will this really get the results I need?? I did the work and now have the proof. The process works brilliantly! – more of the same please :)"

- Lisa Box, National Partnerships Manager, Red Nose

"Fit's course has been brilliant. We quickly up-skilled, learnt 'the process' and were able to tap into relevant and experienced resources. In 3 months we've not only signed one new partner, but are now at contract stage with two others and have the skills needed to continue our sponsorship journey. I can honestly say without the support of Bruce and Tim it wouldn¹t have been possible to be where we are today.”"

- James Lolicato, Director, Pride Cup

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course - across any and all devices you own. After completing the course, many of our students use the course as an ongoing resource tool - your access never ends.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long does the course take to complete?
The course is completely self-paced. Allow a minimum of 30 days, but some students like to pace themselves across 90 days and do all the worksheets using a live project.

Your Instructors

Bruce McKaskill & Tim Wood
Bruce McKaskill & Tim Wood

Bruce and Tim come from the opposite sides of the sponsorship fence...

Bruce has consulted, sold and serviced sponsorship for rights holders for over 20 years, overseeing the most successful independent sponsorship sales agency in the Arts, Entertainment and Community sectors. Bruce has a Masters in Entrepreneurship & Innovation (SUT 2000), is a certified Business Coach and a Fellow of the Australian Marketing Institute. Add to that his 25 years in the arts and entertainment industry, and Bruce's blend of skills, talent and education bring a different line of thinking to anyone seeking to learn the science and art of sponsorship.

Tim on other hand has spent most of his time on the other side, buying and marketing sponsorship for 15 years. He's worked for some of the biggest players in the sponsorship business including McDonald's and Nike across multiple FIFA World Cup's, Olympics, athlete sponsorships and national events. Coupled with his arts background (WAAPA graduate 1994) he brings a unique skillset and perspective to sponsorship.

Bruce and Tim run Fit Sponsorship Group, an agency dedicated to supporting organisations in achieving better sponsorship results. Together their insights are incredibly powerful and have helped many, many companies work more efficiently and effectively, often progressing to set new records in sponsorship dollars and value they generate.

Get started now!